Understanding what is behind people’s decision-making, whether they are deciding among brands or products, have always been one of the most interesting subjects for Wallace. Graduated in Business Administration in Brazil, with a concentration in International Trade, Wallace has facilitated the business of an international consumer products company for over 5 years, by negotiating several projects between the marketing department and suppliers.
The desire to be more involved with marketing made him writing his undergraduate thesis about consumer behaviour and the influence of promotional products on Millennial’s purchase decision. He also completed a business program focused on International Marketing in the USA and currently studies Business Management at Capilano University, where has developed many consumer behaviour and branding strategy related works.
Wallace enjoys to be surrounded by energetic and positive people, he is friendly and empathic, a good listener accordingly to his friends and ones who